There are two types of wealth creators which some of us confuse. We likely do so due to being overexposed to one at the expense of the other.
However, we must find comfort in distinguishing them, because each one sets a different tone and character to the relation between a business and the people it services.
The first type identify a need or issue and bring people together to create a service, product or solution. This type have a vision of how they want the world to be, which structures their actions and decisions, often tending them towards long-term gain.
The second type also find a need or issue and bring people together to create a service etc., but this type wants to maximise it to extract the most value. They are often reactive to events and emotional in approach, which often restricts their decisions to their short-term and limited gain.
They sound similar in their efforts and actions — many of us would see them as the same — but they differ in what drives them. One is driven by a vision of things while the other is driven by the current context and the emotional state(s) underpinning it.
However, both are great wealth creators who service us, albeit in differing ways and — we may say with a slight degree of confidence — with different consequences to the moral tone of the world in which we live.
Without demonising the one or evangelising the other, the moral view of their activities paints the first type as philanthropic and second type as exploitative.
What drives us and how it does so is as important as — and in some case more so than — what we do.